Joe Greene, Southside..Southpaw!

Right here is an official world class athlete. His name is Joe Greene. MEAN Joe Greene!!! We were called to come in and touch Joe up for a fight that he was going to have in Ft. Lauderdale, Florida Hard Rock Casino. We were retained to work on conditioining. What we found is that Joe was fit and went hard but he wasn't and had not been working on speed...for real. We found his capacity to operate anaerobically was OK at best. He adapted quickly and his body took to the work we delivered. We considered him throwing punches just like we came out of the blocks in a race and fired out it's the Same thing as a jab or a flurry of punches. We trained Joe like an Olympic sprinter. His jabbing and sharp movements fall into the world of sprinting. So 100 meter sprint related work is what we laid on him! Muhammad Ali said that running was the reason why he did so well, he LOVED to run. In fact he said that is what gave him the edge in his time of successful fighting! So who better to create speed programming for boxing's fast hands Joe Greene.

Check this out..This is Joe after we worked with him..Yeah that's right Look at Phewsioneering! pugalism knock someone the *&%@$ OUT!!!!!!

Just so you can get an true idea of how its going down..This is Joe before we got to him.This is a clean knockout..The fight we trained him for he knocked out the guy in 2 minutes!!

http://www.youtube.com/watch?v=DMk65IkNoKw&feature=email

Deep Runnin!!!

Yo..Yo..YO!!! We are down in the South..doing the Adrenaline Phewsioneering! speed symposium! We set up shop with our main man Paul Caminiti of Adrenaline Sports down here in Richmond. Gotta tell you right now we are in the DOPEST named high school for what we are doing! We are rockin' at a place called "DEEP RUN HIGH SCHOOL!" in Glenn Allen Virginia. How crazy is that name! It's nuts since we are teaching young Glen Allen Athletes how to run fast!! Really fast! Oh, and No ropes, No parachutes, No Gimmicks! Just their bodies and gravity! As usual! We did our first group..fixed 'em up fast and solid! Some dropped 1 second, some dropped 2...We had a young fella we named "Mike No heels", he dropped 4 seconds!! We even had a young lady named Lissi Baker a/k/a Whoop! Whoop! a/k/a Beany a/k/a Blista Free!
Here she is..real cool, real fast, and honestly one of the nicest young ladies we have ever trained. We have wagered she will be on someones magazine cover one of these days!! She ran 15.47 for her first correct 100 meters and after we fixed her up she ran 14.9 Now..that is what we call a Phew! seconds faster!!
Beany is a sprinter and a pole vaulter..Cool combo huh! Here you see friction marks due to the pole ripping through her grip as she does her approach in the vault. That we figured was due to the improper mechanics on her approach. Poor back leg carriage and no knee lift. We corrected all of that and what we believe is NOW, she will go through her approach and take the force thats causinng the blister burns to transfer into the pole which will help her create more lift and get up over that barrier! stay tuned for the whoop! whooop!...Oh! Thats the sound she makes when she is going up...uP..UP in the vault.
Big ups! literally to Whoop whoop! keep us posted in your vertical travels!!!

Shellshock-Phewsioneering!

So Phewsioneering is the art of phewsing the best in speed to the best in a particular skill! Intro Shellshock-Phewsioneering! Lookin' back on when I was a 'lil snot-nose athlete designer in NYC fresh from competing overseas. I got put on to Phil Pabone..who was cool! He found out I was a world level sprinter travelling the globe and he suggested that I meet his man Tony Shellman. (Who knew how the world would change)..Shellman put me on as the International spokesperson of Mecca..then Enyce. I learned so much and realized there was a niche in bottling "lifestyles", especially of a world class sprinter and the respective lifestyle that goes with. So, kinda urban (which is clever)mixed with real speed, which is science and function is what I figured out to bottle and sell! Yeah, I figured out we have a luxury-speed company! Why not, we own a world record and countless world champions and Olympians and are considered the fastest in the WORLD, RIGHT NOW!!...Sounds like luxury to us...Shellman definitely opened my eyes to the notion and actually gave me the fever of "Brand Building". So as you read this blog... See the people we make fast...see the line launch...read about more Phewsioneers being added...I want you to know, We ain't in the business making Joe Smith nor Deon Sanders nor Alex Rodriguez's. We're in the business of making "PRIME TIMES" and A-RODS..So, I learned from the best in the business in brand making and superior swagger for Phew! I also learned that "your brand has to come out right..if it comes out anything less than bangin' you have to do alot of convincing that you're the shit and thats hard to do!" So we're coming out fly! We coming out Fast! and we Phew! Not only is Shellman known as "Shellshock" he is a/k/a "Swaggersaurous Rex", our man Tony "Shellshock" Shellman shared the knowledge and the magic and put a cat like Me..."GoGo" Ed Lovelace in the game!! Glasses up!! Throw your Gates and Waverlies in the sky and wave 'em round from side to side and give my man "Shellman" props tonight and everybody say Alright!!! And Ya don't stop!

In the beginning....

Just like anything else in the world something has to start from somewhere and it must have a beginning. We wanted to share with you how this "thing of ours" got it's legs. Microsoft, Nike, CIA, FBI all started out with a notion..then took form..then blew up. Simple. So in the spirit of beginnings we bring you the start moments. Mike here is our editing magician provided to us by Hempstead High and
The Count of Monte Cristo "Miguel my brother Mojica". Mike is dope he is like Funkmaster Flexx of video editing! Crazy. Look at that FOCUS! Mike likes to look like a fighter pilot with all the screens and toys.
Mike is in the process of making phewsioneering fly!....right off the screen. Superman ain't got nuttin on us!

And here we have KevO..The many years of blood sweat and sweat finally being polished and mounted for presentation! Check out what it looks like as we build this machine called Phewsioneering! As we toiled until the we hours of the morning in our "TOP SECRET" media compound here you have the America's best, and the worlds best putting in the work that labels us "the best in the world"..Think of us in like being Producers but not of records...we produce speed! Innfact you can consider us the Dr. Dre of speed production!! Yeah, we keep ya head ringin'!!! This right here is KevO basically on the Beat box!!

Now..JFK has air traffic control..the military has ground control...Phewsioneering..we have that creative control....in all of these scenarios...there is a director..yeah, even with all the alphabet boys there is a director. Well, since we are the CIA of speed we gotta let you know we have a director too! Our director is off the chain! He speaks like 7 languages, directs many captains of industry to the land of flavor, snowboards, DJ's, is aknowledged by Johnny Walker Blue..dats right BLUE, is known to be a lady magnet, and is licensed to kill with an illustrator bezier curve tool! Sounds like James bond huh..you know what, our man is the design James BOND! WHA! WHA! Here he is, in the lab you find him a/k/a "Stapleman" deep in the process of "wysiwyg" (What you see is what you get). For reasons of Staple security, and perserverance of phewsioneering in the free world we do not overtly present Stapleman...not to mention the maintenance of his personal security is tantamount!
QUICK STORY>>
One time at the Staple man compound (there really is one), we saw 2 cats in front scheming just to get a glimpse of Stapleman and his covert ops team. Being used to this, immediately they went into action and hit them with "Staple avoidance contingency plan A1." Thank God for ccd surveillance, and Staple threat deterrance!!! The "way too friendlys" were hit with a "Nah, he ain't here" by team member "Staple Jerry" and they broke out! Phew!!! close call to what could have clearly been a ride down catch a brick central....so design went on.
Here you have a glimpse of Phewsioneering Creative Director Stapleman doing what the world NEEDS to sleep safe at night... he is making his design work speak for itself!!!
(note the 3 exclamation points)..yeah, thats him..right there..yeah..to the right..look close...
Staple man Y'all. (say that Like Robert Deniro in Goodfellas when he's tellin Henry Hills wife to go into the building to get some clothes after he knew Henry was snitchin')...yeah right there..over there...Staple..Yeah.

Fish Fly!

Speed afficionados...We are going global..well...again!! We told you we work on ALL things that go fast. Hey, just recently a hummingbird registered on thephew.com asking me and KevO "Yo, how do I get my wings faster? These bees are fast out here lately!!" Honestly, we had to get back to him. That was a question for the Grandmaster Tate! Anyway right after that our ultra dope homie straight outta the UK began workin on tour BMX phewsioneering! system we have cdeveloped. (Its an Olympic sport now in 2008 games!) Our man on the pedal is the one and only Nathan Routledge a/k/a Fish and Chips! a/k/a Fishy a/k/a Fish Fly! Fish and chips..well, as you know, is the US equivalent to the cheeseburger. Who Knew?
So we have applied the Phewsioneering! to Fish Fly and by the looks of it, it's workin'. Money has to be like 5 feet in the air...Oh, and NO PARACHUTES or green screen technology used in the flick by the way! Nick told me he took the foto himslef too! Fly Fish Fly!



So our man Fishy Has alotta flavor ya know....
He sounds like he is right outta Some Brit flick Like smoking barrels or or the transporter 3!
We mean with all of the fly verbals like...mate..pressups...wanker...and a plethora of your most brass knuckle filled greetings you ever wanna hear. In fact, he is a dope part of the Rock Star BMX bike team headed up by our man Jimmy Mac of BullDog bikes........
(as seen here in the Fishy B-Boy Stance flick)...

(shameless plug)

Anyway as you see all that Phewsioneering! seems to have stuck! Thats right y'all...You know the sound! That sound you make when you have worked that ass out...Phew! That's what we produce out here. No matter if its on a on a running track...Horse track...or BMX track.. Our athletes produce the sound Phew! Thats the sound of speed, and mind you..whether you hear it or you're making it because one of us went by you or rolled away from you... one thing for sure..you had best "Stay in ya lane!" cause that speed we deliver will knock you out the game!

Look at this cat.. I don't know if he is a BMX bike rider
or an operative for Mi6! All WE know is Mi6..bike rider..or long lost member of the "Kinks" (get your rock and roll history on ladies) Fish Fly! is gonna be on a medal stand near you soon! And when that happens our man Nate has requested "NO Knickers upon arrival!!"

Phew! Understand the movement.....

Immortal

So check it out. Many times we take for granted moments in time that make one go damn!
This day was one of those days that we felt we needed to capture..lets just say...a Phew! moments in time. KevO and I went out to one of the dopest campuses in the United States. UCLA. Backdrop Bel-Air on one side..Beverly Hills on the other...and Hollywood on the other. Bananas to say the least! So UCLA honored KevO and the National Championship teams that he was on at the USC/UCLA duel meet that is a "real LA" event to go to. LA has some fly stuff at times. Anyway..
Nothing like being in a venue with a lot of the worlds best cats...NO, worlds fastest cats that are just chillin' and laughing and kind of basking in the rays of speed cultivating sunshine!.....pretty good eh! :-)

KevO is a rock star internationally..being the WRH and all..but, we were surrounded by all the company we kept at workouts. For KevO, at UCLA on the reg-U-lar every day basis he could say he chilled with the fastest dudes on the planet that occupied the top "5" on the planet. That ain't chopped liver homeslice!

First of all check out how they immortilized our homie KevO..I mean c'mon yo! the man is on all of the hurdles at UCLA at the world famous Ducky-Drake stadium. This is beyond fly!

Then, how often do you find 2 world record
holders in the same building? Olympics? yes...Olympic trials? yes...On a sunny day in LA at UCLA..All the damn time! this is what I'm talkin about man...Only in LALA land does this happen. This is why we had to bring you up close and personal so some of this freaky dust can get on you aspiring speedsters! In the moment, you see both DJ-P aka Mike Powell-Current Mens Long Jump World Record Holder 29'-4.5"... and KevO doing Interviews. Cmon man..pretty cool if we must say so! THATS KRAZY!

Now what we have to let you know is when we say we are the fastest cats in the world..and so are all of our friends...we MEANS just that.M@&$@ are fast!! The dudes below are part of a small UCLA sprint team that won a national championship 2x!!! '87 and '88.
You have Duane Washington a jumper...You have one of LA's fastest cats EVER!
Thats Henry "Hindu" Thomas 20 flat-200/10.2-100/45 something..in highschool! Then you have KevO..the WRH-WattsUP!...And Steve "Bossman" Lewis..1988 400m Olympic champion 43.8 and some change..as a FRESHMAN in college and 2x gold medalist national champion...and on...and on....and ON! You must know just in this 'lil pocket of speed there is so much info on how to go fast and be fly...you might go crazy if they all started talking at once! Fix ya face if ya find ya self hatin'!! Just stop give up some props! thats Phewsioneering! for ya A$$!

The Phewture!

Its crazy how all of this Phew! stuff came to my head..one day on an airplane enroute to Miami! Needing a brand name desperately...I looked at an article in Mens Health... and it said.."John runs 8 miles, does 1,000 crunches, 300 pushups, walks the dog, get his son ready for school, takes a shower, gets drressed and then goes to work by 9am......Phew!

Needless to say a brand was born! Fly huh! So in the spirit of being born...I wanted to introduce you.... one of our newest additions to our Phewsioneering! speed projects. My main man...my son...Baby GoGo! He is our first of many that represent the Phewture! He just said "GoGo"in this flick...

Phew! Degrees of flyness at Sundance!

Ok..What up NYC and the rest of the eyeballs on the planet checking this Phew! flava out!





After days and nights of NOT knowing my phot editing key strokes...Finally we are in the game. Shout outs to Stapleman!

From the beginning, KevO, "WGIRSS" (we will get to that),and I have been out branding and just rubbing that Phew! funky dust on a lot of people. But this rub of flavor went to A whole nother level and we really had to share it with you!

KevO and I went to Sundance Film Festival along with the "WGIRSS" and as we were chillin' & drinking some fine UCLA Film School Alumni vino...Cameras started snapping, KevO put the rest of the cheese and crackers in his pockets and we started flicking it up with..The Chair of UCLA film school Barbara Boyle aka Prof B! She SO put us in the game that day. Mucho Flava!, Dean Rosen the "Dean" of UCLA film school, AND..thats right..THE BIG DAWG himself Mr. Samuel Goldwyn!! Damn right, Mr. Greenlight HIMSELF! Mr. "I make Hollywood" Movie MOGUL and "Film Phewsioneer" Sam Goldwyn was chilling with us and getting all that early fly Phew! dust all over him! It was crazy to see what REAL power in Hollywood does.
AND NO..you're eyes are not deceiving you you are seeing all that Hollywoood power rockin' the Phew! degrees skullies! So you may say to yourself "self how come I don't have a Phew! degrees skully?" Answer: You need to get in the game..Sam Goldwyn is in the game!

Oh, and just in case that all went over your head..THE next time you see a MOVIE and the Company Metro Goldwyn Mayer rolls up the screen...Know that Sam Goldwyn is the "G" in MGM!! Hold that!

NUMERO UNO

We live. We direct. We fast. We Phew!

More to come quickly....Very quickly.