Up in da Bronx where the people are fresh!!!

And were back.....its been a second..ok maybe two, but what do you expect when it's Phelps and us on the blog We had to come strong for you!

So early one mornin' with about 200 softball ladies we had to really show them what this phewsioneering! Was all about!
In the house we had coaches from Cal-Berkley...Fordham...and oh..yeah the US olympic team! Beijing, the big time catcher and home plate
protector Stacey Nuvman! and..uhhh..Stop!
Stop rubbing your eyes!! Nothings wrong with them!!

Yes that is Jessica Mendoza with the GoGophew! Yeah..we worked her out a 'lil some..some!! Shes our homey stromey and she goes hard!! We showed her all about the WABBA game and we actually had to say the gym was closing or who knows how many more she would have done!!

We set it off well like we usually do and warmed the ladies up but in Phew! Fashion.......
We literally cleaned up 200 young soft ballers in the matter of 20 minutes..We would like to say 100 athletes each time.....cake walk..cake walk...
So as you see here by these faboulous flix in HD by none other than that technicolor eye goin by...
"Tom Wasiczko"
Who captured yet another flash of this Phewsioneering that makes some more go "fast forward." Here ya have the GoGo man himself talkin' about something that usually has to do with some physics amalgamation and verbal thesis on some kind of physiological fact that he so "often" shares.

What you see here is some elementary moves that many athletes and as you can clearly gather, young ladies also, struggle with...the use the "lift system!" The ins and outs are usually the best litmus test the body can buy!! Up ladies!! UP!!

In our days worth of speed implementation and lethargicitis discombobulation we truly proved to the demigogs of softball that speed can be taught...well of course if done by one who done run fast!!
Thank you, thank you very much...youre so kind.

Not only do we "SELL" speed we help define the meaning of...."Fast pitch"
(This is the part where you plug in that Dr. Evil laugh and run around the room with your pinky on the side of your mouth!!)

"Live" from Downtown Citius!

Playin' hard on the boulevard..and here we are again with another episode from the
Phew! Crew that gives it to you from life in the fast lane!!! Movin' it around like we always do...around the globe, we bring you into a night of HD movement below 14th street, NYC, which my man "Money-Stack" aka Gary Harris so poignantly describes as "the cross roads of the world".

Flash forward....info is disseminated and we make the move to Room Service...
A spot due north of the infamous cross roads and "1" record spin away from "Downtown Fly". In Room Service we are invited to join our fellow "Citius" club member "Usain Bolt!". Fresh off his 3 world records set at the Beijing Olympic games. We keep tellin' you the fastest is the flyest and here it is comin' to fruition again. As you watch the flavor unfold, you see what we have been doin' for years, which is livin' a life of speed that is beyond interesting...and "Hot to Def". From Jimmys in Monaco, France to downtown NYC the get down always is a funky one!!! Knowledge our man KevO as the Master Bolt let's us know which way it is!


You see, no fakin' can go on when you say you're the best in the world. The reason for that is the real won't stand up for you.

And, as you can see right here ain't nobody sitting!!

Big Men Stand UP!

You're looking at two Triple Crown Holders!!! Bolt has 3..Olympic,World, and National records. KevO has the same thing for the Last 16 years. Both of these cats have the triple crown. Both are the best in the world in the most difficult and technical of races. 100 meter run, 200 meter run, and 400 meter hurdles!!!

GoGo Ed...he's that Krazy glue that puts dis thing together man!!!
Fast forward..we hit the nitro button and made a Phew! Appearances in the "Downtown Fly zone".



We had a mandatory meet and greet with our man Hiro, the C.E.O and owner from Megu!!!

He had a opening party so We did a lil red carpet per the paparazzi's request "we need you to represent The Super fly!!!" So we did!



Like Kanye said "lights...flashin" and in Megu we pushed.....kicked like Lupe as Jus Ske heated it up on the 1's and 2's with the 2008 recession sing-a-long...


"we gettin A-Rab Money"

....downtown mixin!!! No bottles...light bar...rose champagne..no cigars.. Creative community buzzin'.......
supermodels holdin' court..reminiscent of the world famous "Spy Bar"
(shout outs to Jeff..and Samantha Ronson). Our Disco is gettin "Last party" hot....and then we get the call from PhewHQ's own...

"Money Penny."She tells us to get to 13th and University Bowl Mor Lanes..."Disco on up there and holla at a fellow Supa Fly member" who not only holds a triple crown..he owns 8 Triple Crowns!!! Of course we had to holla at our fellow supaflyer in fast NYC fashion and compliment him from one "King of speed" to another and give him the apropriate head gear that a King of Speed should adourn!!!

Check our man Mike Phelps out... "The Original Aquaman" rockin' the triple crown fitted with the "B-boy official tilt." Mike P. has 8 triple crowns...Kev has one,
FOR THE LAST 16 YEARS!!!

Seems like that speed comes in multiples of 8!!!
(Shout out to Mercury!!!)
Don't hate! Just stay late, practice harder.
Take this advice from the Fast and the Phewrious!!!

You ever hear about sombody that could bottle the lifestyle of speed?
Well that's what The Phew! Crew Do Kid!

Mufassa Quig Lee

Usually people ask us who's your spokes person "GoGo?" or they say "KevO who is the face of the brand?" Well now, we can answer you. We have a hard time tracking our man down as he is always the jetset international speed spokesman for Phew!
Just recently he was reporting from his speed exploits from the coverage of the LeMan's Autosport 1000 KM de Silverstone in the UK.
So finally, the suspense is over, we are introducing "Mufassa Quig Lee". He is our man and we wanted to introduce our international spokesman for speed.
Mufassa Quig Lee!!!

Mufassa.....
We call him "Quiglee" is our Stewart Scott from ESPN mixed with Flava Flav!!!

Many times you will hear him speak and announce himself "Mufassa QuigLee" Smart and Cool...he is from Uptown NYC and he has been traveling the world as our international correspondent for all things fast!!! He's so fast that at times he says his name all together and it sounds like something else...just remember that's how he is and just know he's always speeding!!! As you can see he is off the chain!


We think Mr. Lee is perfect for our Phew! crew and we are glad to have him aboard. Mufassa left Lemans and came in to discuss his interests in participating in our two programs that Phewsioneering is about to embark upon. Phew! Wide World of Speed! and
"Citiusly Speaking." The Wide World of Speed will be a show with KevO, Mufassa Quig Lee and GoGo Ed. The show's hosts and Mufassa will be working in tandem, reporting on all things fast in the shows segment of "Citiusly speaking!" Think of it as a "Extra Cool Andy Rooney." So, stay tuned and pay attention cause things are about to get movin!! This is Mufassa Quig Lee here in the Phewsioneering! sattellite Lemans Studios preparing to work on the segments we forsee him particpating in on the shows...
Mufassa Quig Lee You give him 46.78 seconds he'll give you the world!

The KevO...LoLo...and GoGO show!!!

AY Yo!!!... Just the other day me and GoGo were chillin in Soho and got a call to meet his friend, and yeah he was an old bro. We got to the spot and what do you know Yo..... We ran into a mami and her name was "LoLo".

We chilled and we rapped we gave her some dap about all her feats that she made on the track she grinned and quipped "you know that I clipped" we both smiled back "girl don't even trip!" You won the Oly Tees you know what that means you're one of the phew that gets one of these". I paused for the cause and raised my right hand and on my ring finger produced a gold band. My Olympic hall of fame ring is what they had to see cause what it represents came before and will go on after me!!!

This represents all the sweat and the tears the pain that we feel through all of the years. Lead legs and trail legs pickem up and put em down while on the silly circle we go round and round.
An accomplishment in its own right to perform at the worlds greatest show.....Like you, So nice they named it twice its new york it ain't slow and we wanna to give up those props to our friend the superfly "LoLo"......you're talented and dope and know you can roll you'll mos def again be able to bring home that gold!

The Fowler Clan

The Fowler Clan...
Usually we feature athletes...their accolades....their feats. This go round..we are featuring The 3 hermanos Fowler that stick together! They have acquired some real slick phewsioneering names!! From left to right we have my man Danny a/k/a "La Cosa Nostra"... BBM...a/k/a Brendan the Business Man, and Jack a/k/a Mr. Bauer. These guys stick together like KRAZY glue!!! Man do they look serious..Must be that million dollar walk we showed them!
We have never seen brothers roll this tight!! And, they also have a 'lil brother who is like the mini tornado.....in DIAPERS!!! They are all multi sport athletes....from a very cool family by the way..Mom and Dad are pretty cool with this battalion of boys!!! These cats have learned the Phewsioneering Operating System and now have come into their own. Reigning havok on Long Island as we type this. First up is Brendan, the olest. He is is off of an ACL tear and he is now running 4.6 for 40 yards! Wassssup..wassssup!!! Dats Right, That's less than 3 mos. and we don't roll everyday! We here at Phew! HQ respect guys that work hard and not only do they go O.D (OVERDOSE) hard! They are coachable like pros!! So...we rock the Phew! handshake...smack...smack..Phew! and say "Fowler Clan....stay lookin live!!

Now You see it!

Yes..Yes Y'all!! So now we are getting this Phewsioneering movement up on its feet! What you see right here....Right here....is the nuclear bomb! What you are seeing is seeds coming into fruition! Lets call it the "fruit" "ion" from the flavor tree!!! Up top is the mark that's gonna be on your block like the mail man! That is our logo and what does it represent you say? Well.....those 3 exclamation marks represent the feeling an athlete has on the Olympic medal stand! 1st place, 2ND place, 3rd Place!!!
The feeling is inexplicable. The feeling makes grown men cry! The most dominant...The strongest...The best...oh and of course the one who is Citius! (faster). You feel just like one of those exclamation points!!! So get used to em...embrace them.. become them, because that's how we are putting it down out here!!! The athletes we "make citius" are the ones who make the spirit of the exclamation point a living breathing thing anywhere in the world..in any sport. They represent victory, accomplishment, dedication and hard work!!! So if you are down with all that then get down with us!!! The Phew! This hot (fitted by the way) is for the 100 mile an hour crew....the 2.0 and down ERA crew...the sub 6.6 crew..... And the "superFLY" people out there who need to be functional... fashion forward... And also Believe the fastest is the flyest!


The piece below on our man Staple's head is called "The Marathon Man"...........
We are not concerned with whether the hat is "safe" what we are concerned about is that it has been designed for the serious runner in NY, La, Boston or even better, anyone who needs to get it on in any kind of weather so that they can put a strong 26 together! You may say... "exactly what is phewsioneering!" Well, phewsioneering is you and you athletes who like to be "fly" out there..you are phewsioneering!
Those who fuse the best stuff for speed with what you do in life!!

These joints as the Grandmaster says are for "movin time baby!!" Time to move the phew! Collection into the fast lane! Stay tuned the whole line is droppin' spring 09 BABY!!!!

GoGoShoNuff's -"Greenwich ReLAX Gothic", 2008

We at Phewsioneering HQ share the concept that sports enhancement is part of the creative community. Just as Picasso would create a masterpiece...we do also as we create faster athletes. When an athlete becomes a successful performer it is then we have created a masterpiece. When the athlete performs and executes well in an athletic competition we then say the athlete and coach create together and have jointly created a masterpiece. This process is identical and equivalent to Renoit, Picasso, and of course DaVinci. Instead of a static masterpiece on canvas we create art in motion. We call our masterpieces "Phewsioneering in motion!"

Here we have a contemporary piece fresh from a ReLax Phewsioneering workout. With the inspiration of of the 1930's classic "American Gothic",we took the moment of having Laxed...then we ReLaxed and formulated what will probably be an iconic digital media masterpiece that will be reviewed, studied, and essayed for decades to come. The digital manipulation is courtesy of Polo enthusiast "Ralph G" of Greenwich, the performace subjects are (l-r) GoGo and ShoNuff. GoGo is a master phewsioneer responsible for many high speed performances around the world. ShoNuff a/k/a Julia Neo is a Phewsionyte who is part of our Phewture speed programming for women's Lacrosse.
Please take your time and view the composition.
It will be on display at Blogge de Phew!

Speed Evolution!!!

Quote from former World Record Holder "Asafa Powell" How low might a human body be able to push the 100 meter world record? 9.65? 9.59?...Anything is possible. The human body is changing, so you never know..."

We are really happy we do this speed enhancement system of ours! We feel really good that we are nailing this fact that speed rules!!! From the Olympic games in Beijing to the establishment of the speed symposiums to "Hit & Run" we are making it clear the world of elite sport is accessed and dictated by speed!!! As we stick by our gadget less world of phewsioneering the age old formula of
Stride Length x Stride Frequency = SPEED
has again proved true against opinion and popular belief. We at Phew! HQ would like to take a moment and say "Much FAYA" to the fastest man not only in the world but ever to walk this planet earth" the electric Usain "Lightnin" Bolt!!! We at Phew! HQ have expressed that speed evolves like man!!! It will never have a ceiling. Ever. It is the "tangible intangible!!!" What you all need to know is that the Men's 100 meters World Record controls the world as it relates to the 40 yard dash...and the 60 yard dash. It is the moon for speed like the moon relates to the ocean. Seriously. This is how we know that we can make people faster easily.

Here you have where a man ran 9.72!!! That, 10 years ago was not fathomable..then the U.S. sprinter Tyson Gaye runs a windy 9.68.
Windy..yeah..but he ran it...see the evolution!!! THEN 3 WEEKS LATER you witness "six foot five" beat the worlds fastest with ease based upon the always sound formula of speed. This time within the formula it read....

"GREATER" stride length x equal frequency = GREATER speed.
So not only is it a fact as you see here that speed evolves...we also witnessed the "Big man" have laid claim the straight away...see a pattern? Tommie Smith, Carl Lewis, Lindford Christie, Kevin Young, Randy Moss, Deon Sanders, Asafa Powell, and
Usain Bolt......yeah... ALL tall.
Stay tuned.....
"The evolution of speed will be televised....OH!, and we are the producers of the show!!!" Phewsioneering! Purveyors of speed for ANY distance! 400,300,200,100,60,40, 90 feet!!!

Mainland Nonstop!

This is HK!

She is FAST and scores!

You see her T-shirt....need we say more?

Phew! Moments to relax!!!

Phew! moments to relax!!! So our fabulous publicity firm FYI PR is helping us prepare our foray into the world of swagger!!!After a long day of "getting funky but needing to stay cool" we were advised to "get it together" said the wonderful Wunderlich!!! So, she sent one of us as a guinea pig to this pretty cool spot called John Allan's. Its a grooming/unwind spot for men who have been either heavy "on the street" (shout out to Ralph Giorgio) or movin' and shakin' keepin mankind from behind bars!!!
(God bless Xavier Donaldson!)

Any way since we fall right in between those poles we felt we have the wherewithal to step up and get down with the wind down!! And wind down we did!! Greeted by the ULTRA hot "Bond-like" Lady Carlotta.... Manicures, grown man robes, James Brown in the background, scotch tasting, with a Becks chaser was the start!! We gotta let ya know the initial Carlotta greet would have done it all....but John Allan had more....We can't divulge all of the experience...but what we can really let you know is, John Allan by GCT is what's happnin! And, as all the multinational beauties circulate about they wrap ya up steam you out and get you in complete order with an amazing "please come back again" sexy latina accent!!
I think it's time to go again once we drop this on the blog!!! When we go next, we are gonna feature our man from "the street "RG" stay tuned....
because as we start purveying accentuated swagger to all of our athletes that we teach speed to we will be bringing some of the phewsture stars of sport here to start the process of gettin' grown man, marquis fly!!! All aboard.......
John Allan, First stop to Swaggerville.

OH....by the way...
Look at the level of Gangsta fly GoGo Al Capone that's goin' on right here!!

Phew! ain't for the faint at heart!

So we have been movin it around over here in the greater tri-state area specifically with our cool Cuban counterpart Joe Espo! from Baseball Plus. First, let us start by sayin' Joe Espo is cooler than an iced up Cuba Libre...y que es el verdad!!

Not only did Joe Espo introduce us to CT. In the most hospitable way....he had us meet some very cool people and talented athletes!!! We will get to them and who they are...but we have to tell ya what stood out amongst all of the standouts is Jose Espo!!! Jose Espo hands down took the cake! Why?? Well Jose planned an escape from a pretty fortified hospital to get some of this good 'ol phewsioneering! Not only did he defy the martial art capable nurses....he persuaded both Joe Espo and "Mama Espo" to allow him to participate with elite baseball cats in a baseball phewsioneering! workout.
Look at him...chillin' and yes that is real work out sweat!! But what grabs your attention more than anything is yep!! Dats right...Jose was workin' out with the IV still in his arm!!! How crazy is that!!
Now that's what you call goin' hard!! Crazy hard!! We knew our Cuban counterparts were off the chain with the "Che" thing and the "libertad thing"....but this is a whole 'nother level!! The IV in arm..
Feelin' faint and runnin' with able bodied MEN in 95 degrees!!! Whoa!!! Jose has big dreams and is quite in serious focus on gettin drafted by MLBA out of Amherst!! So ladies and gents....and
Cesar Presbott, if you're reading this, this picture of Jose Espinosa and his will to work is beyond great! Its what makes franchises special and also win! Not to mention the CIA of speed "PHEWsioneering" says Jose Espinosa will be able to run WELL beyond the 6.8 seconds for 60 yards. We won't tell you how fast but we will tell ya, we told ya so!!!

The Citius Intelligence Agency

Citiusly speaking. We take the "art" of phewsioneering! citius. Kev O and I felt the need to dig deep and pull out the cannons! Late one night, like we always do, we were conversing with our operatives that range from Sierra Leon to Sao Paulo to Monte Carlo. We call our operatives sleeper cells!!! Why? Well, because no matter where you go on this planet..we have phewsioneers on every continent on this planet ready to activate!!!

We communicated and went deep into the well of yaknowumsayins'. We looked up and said, "are you citius!” Which turned into “oh so citius!” And ultimately...
“So..So.. Citius!” Oh, by the way in Latin “citius” actually means "FASTER".
That’s crazy right!! We then called creative control aka The Staple Cell and gave them some live ammo! Knowing how our Staple cell rocks.... we stood back and waited for delivery of live ordinance...
What came back was beyond hollow points...beyond spent shell casings.... well beyond fully auto. What came back..citiusly speaking... is the speed royalty mark that represents the speed intelligencia for many fast straightaways, stolen bases, kickoff run-backs, clears, fast breaks, fastballs, and safe reconnaissance mission return. SO!!! For now on, ladies and gents...please enjoy the crest for Phew! The speed nerve center for all things royal and Citiusly Citius.

PHEW! know DA FASTEST IS FLYEST & BEIJING'S PHINEST!

Now hear this!!! Kevin Young, the WRH Just in from the "Scene in Eugene". Our back drop, the 2008 U.S Olympic Track & Field Trials, were showcased by some fast, yet wind-aided races that basically were some of the fastest times ever run on the face of this earth! "I know a lil somethin' about that...heh..heh..heh. Told you I'm da Man!!!

Flying to Eugene was interesting, you see the weeks beforehand we were busy teaching speed in Richmond, Virginia.. Big ups Glen Allen, Paul Camaniti and our man...Bobby O "The MMM" But now in Track-Town USA, one can only feel the intensity of the heat that was on the track. And I do mean heat!

The men's 100m finals produced the fastest time ever run by man....yeah...we two legged beings affected by gravity! Our homie and fellow worlds fastest man ran 9.68!!!!!!! That deserves more than 3 exclamation points! Its crazy! 9.68. The world record is 9.72 by fast man Bolt! But windy or not Tyson ran 9.68. So you know what that means.........
He can long-toss a Baseball with himself....he can play catch with a Football with himself. Oh! and he is from Lexington, Kentucky! Land of blue grass and fast horses...and Mr.Tyson Gay!!!

Like we all know the Fastest is the Flyest...who says so? Ask me Kev O!!! I say so cause I AM the fastest and that makes me the flyest!!!
Check our man Tyson Gay right here...no need to open his mouth the flick says it ALL baby!!!

Its movin' time like the grandmaster says!!! KevO...back to you Phew HQ!

Feelin the Phew drafts!

What up...what it is...Dimelo! Que lo que!! Here we go, another often visited...time of the year where we at Phew! AKA the CIA of speed
(The Citius Intelligence Agency) has shown up and made an impact in the world of baseball! Last year we were parally expressing our feats of speed with mere reference of athletes within the circles of particulars sports. The year before we had some cats picked up and a lil noise had been made. You know wha'....no more anticlimactic draft season news!

That's right we blowin' up! The New York Daily news (above)featured the "5" players in the metropolitan area that were drafted by major league baseball teams in the 2008 draft.
Wanna know what....we gotta pop some S@%T!!! Phew! Is responsible for "3" of the 5 players!!! DATS RIGHT! We got em rollin' so fast that they can't be just fly......they are FLYIN' Fernando Frias...Jean Carlos Rodriguez ....Carlos George represent the the phewture of Major League Baseball. We worked on the wabbas, we worked on the one move pivot....we worked on the 60....looks like from our vantage point that what we worked on worked! WORD UP!!!
Ya see, this Phew! Thing of ours is the real thing! La Cosa Phew! It works for you no matta' what kinda skill that ya wanna do...we speed you up in a workout or maybe two so you can get that full scholli or be on the draft board too!!!

As they say in the country..."proof is in the pudding!" Gene, Fernando, Carlos....are all "phewsionytes" and all are products of our mantra..........everybody goes!!! Fast that is!!!

So once you get tired of not getting some results on the clock and wasting a WHOLE lotta paper. Come thru to Phew! HQ and we have some bottled speed just for you!

The Phew! Performance Company
Chief Phewsioneer

Phew! Moments with a master...

Athletes wanna be in music..and music cats would like to be athletes. That's a nice intro considering the fact that both are part of a youth driven world where being fit and young is definitely the thing. Flash to my man..very good friend and outstanding executive Kobie-Kobe. My man Kobe is a director at a prominent entertainment label. He has one thing in mind...get fit and get fly...and get some Ka-Ching BOING! Oh...and get focused as you see here. Kobe has never really been Mr. Olympics but as of late he has been diligent in getting right and pursuing being a barrister. Kobe got busy...He ran, he did crazy wabbas, and all of the the Olympic level stuff WE do with our athletes that are in quest of speed superiority! Needless to say, one thing for sure....two things for certain...the preparation of speed will handle a body in universal fashion! So..in the spirit of what we call "Get Right-Phewsioneering" we introduce you...Kobie Brown and his immersion into the world of speed science preparation...Look at the technique, poise, determination, intestinal fortitude, and just sheer killer focus clearly blocking out all pain and discomfort.


IF ONLY THE REST OF THE WORLD COULD POSSESS SUCH DISCIPLINE.
KOBE BROWN

SPEED PERFORMANCE MASTER

Joe Greene, Southside..Southpaw!

Right here is an official world class athlete. His name is Joe Greene. MEAN Joe Greene!!! We were called to come in and touch Joe up for a fight that he was going to have in Ft. Lauderdale, Florida Hard Rock Casino. We were retained to work on conditioining. What we found is that Joe was fit and went hard but he wasn't and had not been working on speed...for real. We found his capacity to operate anaerobically was OK at best. He adapted quickly and his body took to the work we delivered. We considered him throwing punches just like we came out of the blocks in a race and fired out it's the Same thing as a jab or a flurry of punches. We trained Joe like an Olympic sprinter. His jabbing and sharp movements fall into the world of sprinting. So 100 meter sprint related work is what we laid on him! Muhammad Ali said that running was the reason why he did so well, he LOVED to run. In fact he said that is what gave him the edge in his time of successful fighting! So who better to create speed programming for boxing's fast hands Joe Greene.

Check this out..This is Joe after we worked with him..Yeah that's right Look at Phewsioneering! pugalism knock someone the *&%@$ OUT!!!!!!

Just so you can get an true idea of how its going down..This is Joe before we got to him.This is a clean knockout..The fight we trained him for he knocked out the guy in 2 minutes!!

http://www.youtube.com/watch?v=DMk65IkNoKw&feature=email

Deep Runnin!!!

Yo..Yo..YO!!! We are down in the South..doing the Adrenaline Phewsioneering! speed symposium! We set up shop with our main man Paul Caminiti of Adrenaline Sports down here in Richmond. Gotta tell you right now we are in the DOPEST named high school for what we are doing! We are rockin' at a place called "DEEP RUN HIGH SCHOOL!" in Glenn Allen Virginia. How crazy is that name! It's nuts since we are teaching young Glen Allen Athletes how to run fast!! Really fast! Oh, and No ropes, No parachutes, No Gimmicks! Just their bodies and gravity! As usual! We did our first group..fixed 'em up fast and solid! Some dropped 1 second, some dropped 2...We had a young fella we named "Mike No heels", he dropped 4 seconds!! We even had a young lady named Lissi Baker a/k/a Whoop! Whoop! a/k/a Beany a/k/a Blista Free!
Here she is..real cool, real fast, and honestly one of the nicest young ladies we have ever trained. We have wagered she will be on someones magazine cover one of these days!! She ran 15.47 for her first correct 100 meters and after we fixed her up she ran 14.9 Now..that is what we call a Phew! seconds faster!!
Beany is a sprinter and a pole vaulter..Cool combo huh! Here you see friction marks due to the pole ripping through her grip as she does her approach in the vault. That we figured was due to the improper mechanics on her approach. Poor back leg carriage and no knee lift. We corrected all of that and what we believe is NOW, she will go through her approach and take the force thats causinng the blister burns to transfer into the pole which will help her create more lift and get up over that barrier! stay tuned for the whoop! whooop!...Oh! Thats the sound she makes when she is going up...uP..UP in the vault.
Big ups! literally to Whoop whoop! keep us posted in your vertical travels!!!

Shellshock-Phewsioneering!

So Phewsioneering is the art of phewsing the best in speed to the best in a particular skill! Intro Shellshock-Phewsioneering! Lookin' back on when I was a 'lil snot-nose athlete designer in NYC fresh from competing overseas. I got put on to Phil Pabone..who was cool! He found out I was a world level sprinter travelling the globe and he suggested that I meet his man Tony Shellman. (Who knew how the world would change)..Shellman put me on as the International spokesperson of Mecca..then Enyce. I learned so much and realized there was a niche in bottling "lifestyles", especially of a world class sprinter and the respective lifestyle that goes with. So, kinda urban (which is clever)mixed with real speed, which is science and function is what I figured out to bottle and sell! Yeah, I figured out we have a luxury-speed company! Why not, we own a world record and countless world champions and Olympians and are considered the fastest in the WORLD, RIGHT NOW!!...Sounds like luxury to us...Shellman definitely opened my eyes to the notion and actually gave me the fever of "Brand Building". So as you read this blog... See the people we make fast...see the line launch...read about more Phewsioneers being added...I want you to know, We ain't in the business making Joe Smith nor Deon Sanders nor Alex Rodriguez's. We're in the business of making "PRIME TIMES" and A-RODS..So, I learned from the best in the business in brand making and superior swagger for Phew! I also learned that "your brand has to come out right..if it comes out anything less than bangin' you have to do alot of convincing that you're the shit and thats hard to do!" So we're coming out fly! We coming out Fast! and we Phew! Not only is Shellman known as "Shellshock" he is a/k/a "Swaggersaurous Rex", our man Tony "Shellshock" Shellman shared the knowledge and the magic and put a cat like Me..."GoGo" Ed Lovelace in the game!! Glasses up!! Throw your Gates and Waverlies in the sky and wave 'em round from side to side and give my man "Shellman" props tonight and everybody say Alright!!! And Ya don't stop!

In the beginning....

Just like anything else in the world something has to start from somewhere and it must have a beginning. We wanted to share with you how this "thing of ours" got it's legs. Microsoft, Nike, CIA, FBI all started out with a notion..then took form..then blew up. Simple. So in the spirit of beginnings we bring you the start moments. Mike here is our editing magician provided to us by Hempstead High and
The Count of Monte Cristo "Miguel my brother Mojica". Mike is dope he is like Funkmaster Flexx of video editing! Crazy. Look at that FOCUS! Mike likes to look like a fighter pilot with all the screens and toys.
Mike is in the process of making phewsioneering fly!....right off the screen. Superman ain't got nuttin on us!

And here we have KevO..The many years of blood sweat and sweat finally being polished and mounted for presentation! Check out what it looks like as we build this machine called Phewsioneering! As we toiled until the we hours of the morning in our "TOP SECRET" media compound here you have the America's best, and the worlds best putting in the work that labels us "the best in the world"..Think of us in like being Producers but not of records...we produce speed! Innfact you can consider us the Dr. Dre of speed production!! Yeah, we keep ya head ringin'!!! This right here is KevO basically on the Beat box!!

Now..JFK has air traffic control..the military has ground control...Phewsioneering..we have that creative control....in all of these scenarios...there is a director..yeah, even with all the alphabet boys there is a director. Well, since we are the CIA of speed we gotta let you know we have a director too! Our director is off the chain! He speaks like 7 languages, directs many captains of industry to the land of flavor, snowboards, DJ's, is aknowledged by Johnny Walker Blue..dats right BLUE, is known to be a lady magnet, and is licensed to kill with an illustrator bezier curve tool! Sounds like James bond huh..you know what, our man is the design James BOND! WHA! WHA! Here he is, in the lab you find him a/k/a "Stapleman" deep in the process of "wysiwyg" (What you see is what you get). For reasons of Staple security, and perserverance of phewsioneering in the free world we do not overtly present Stapleman...not to mention the maintenance of his personal security is tantamount!
QUICK STORY>>
One time at the Staple man compound (there really is one), we saw 2 cats in front scheming just to get a glimpse of Stapleman and his covert ops team. Being used to this, immediately they went into action and hit them with "Staple avoidance contingency plan A1." Thank God for ccd surveillance, and Staple threat deterrance!!! The "way too friendlys" were hit with a "Nah, he ain't here" by team member "Staple Jerry" and they broke out! Phew!!! close call to what could have clearly been a ride down catch a brick central....so design went on.
Here you have a glimpse of Phewsioneering Creative Director Stapleman doing what the world NEEDS to sleep safe at night... he is making his design work speak for itself!!!
(note the 3 exclamation points)..yeah, thats him..right there..yeah..to the right..look close...
Staple man Y'all. (say that Like Robert Deniro in Goodfellas when he's tellin Henry Hills wife to go into the building to get some clothes after he knew Henry was snitchin')...yeah right there..over there...Staple..Yeah.

Fish Fly!

Speed afficionados...We are going global..well...again!! We told you we work on ALL things that go fast. Hey, just recently a hummingbird registered on thephew.com asking me and KevO "Yo, how do I get my wings faster? These bees are fast out here lately!!" Honestly, we had to get back to him. That was a question for the Grandmaster Tate! Anyway right after that our ultra dope homie straight outta the UK began workin on tour BMX phewsioneering! system we have cdeveloped. (Its an Olympic sport now in 2008 games!) Our man on the pedal is the one and only Nathan Routledge a/k/a Fish and Chips! a/k/a Fishy a/k/a Fish Fly! Fish and chips..well, as you know, is the US equivalent to the cheeseburger. Who Knew?
So we have applied the Phewsioneering! to Fish Fly and by the looks of it, it's workin'. Money has to be like 5 feet in the air...Oh, and NO PARACHUTES or green screen technology used in the flick by the way! Nick told me he took the foto himslef too! Fly Fish Fly!



So our man Fishy Has alotta flavor ya know....
He sounds like he is right outta Some Brit flick Like smoking barrels or or the transporter 3!
We mean with all of the fly verbals like...mate..pressups...wanker...and a plethora of your most brass knuckle filled greetings you ever wanna hear. In fact, he is a dope part of the Rock Star BMX bike team headed up by our man Jimmy Mac of BullDog bikes........
(as seen here in the Fishy B-Boy Stance flick)...

(shameless plug)

Anyway as you see all that Phewsioneering! seems to have stuck! Thats right y'all...You know the sound! That sound you make when you have worked that ass out...Phew! That's what we produce out here. No matter if its on a on a running track...Horse track...or BMX track.. Our athletes produce the sound Phew! Thats the sound of speed, and mind you..whether you hear it or you're making it because one of us went by you or rolled away from you... one thing for sure..you had best "Stay in ya lane!" cause that speed we deliver will knock you out the game!

Look at this cat.. I don't know if he is a BMX bike rider
or an operative for Mi6! All WE know is Mi6..bike rider..or long lost member of the "Kinks" (get your rock and roll history on ladies) Fish Fly! is gonna be on a medal stand near you soon! And when that happens our man Nate has requested "NO Knickers upon arrival!!"

Phew! Understand the movement.....

Immortal

So check it out. Many times we take for granted moments in time that make one go damn!
This day was one of those days that we felt we needed to capture..lets just say...a Phew! moments in time. KevO and I went out to one of the dopest campuses in the United States. UCLA. Backdrop Bel-Air on one side..Beverly Hills on the other...and Hollywood on the other. Bananas to say the least! So UCLA honored KevO and the National Championship teams that he was on at the USC/UCLA duel meet that is a "real LA" event to go to. LA has some fly stuff at times. Anyway..
Nothing like being in a venue with a lot of the worlds best cats...NO, worlds fastest cats that are just chillin' and laughing and kind of basking in the rays of speed cultivating sunshine!.....pretty good eh! :-)

KevO is a rock star internationally..being the WRH and all..but, we were surrounded by all the company we kept at workouts. For KevO, at UCLA on the reg-U-lar every day basis he could say he chilled with the fastest dudes on the planet that occupied the top "5" on the planet. That ain't chopped liver homeslice!

First of all check out how they immortilized our homie KevO..I mean c'mon yo! the man is on all of the hurdles at UCLA at the world famous Ducky-Drake stadium. This is beyond fly!

Then, how often do you find 2 world record
holders in the same building? Olympics? yes...Olympic trials? yes...On a sunny day in LA at UCLA..All the damn time! this is what I'm talkin about man...Only in LALA land does this happen. This is why we had to bring you up close and personal so some of this freaky dust can get on you aspiring speedsters! In the moment, you see both DJ-P aka Mike Powell-Current Mens Long Jump World Record Holder 29'-4.5"... and KevO doing Interviews. Cmon man..pretty cool if we must say so! THATS KRAZY!

Now what we have to let you know is when we say we are the fastest cats in the world..and so are all of our friends...we MEANS just that.M@&$@ are fast!! The dudes below are part of a small UCLA sprint team that won a national championship 2x!!! '87 and '88.
You have Duane Washington a jumper...You have one of LA's fastest cats EVER!
Thats Henry "Hindu" Thomas 20 flat-200/10.2-100/45 something..in highschool! Then you have KevO..the WRH-WattsUP!...And Steve "Bossman" Lewis..1988 400m Olympic champion 43.8 and some change..as a FRESHMAN in college and 2x gold medalist national champion...and on...and on....and ON! You must know just in this 'lil pocket of speed there is so much info on how to go fast and be fly...you might go crazy if they all started talking at once! Fix ya face if ya find ya self hatin'!! Just stop give up some props! thats Phewsioneering! for ya A$$!

The Phewture!

Its crazy how all of this Phew! stuff came to my head..one day on an airplane enroute to Miami! Needing a brand name desperately...I looked at an article in Mens Health... and it said.."John runs 8 miles, does 1,000 crunches, 300 pushups, walks the dog, get his son ready for school, takes a shower, gets drressed and then goes to work by 9am......Phew!

Needless to say a brand was born! Fly huh! So in the spirit of being born...I wanted to introduce you.... one of our newest additions to our Phewsioneering! speed projects. My main man...my son...Baby GoGo! He is our first of many that represent the Phewture! He just said "GoGo"in this flick...

Phew! Degrees of flyness at Sundance!

Ok..What up NYC and the rest of the eyeballs on the planet checking this Phew! flava out!





After days and nights of NOT knowing my phot editing key strokes...Finally we are in the game. Shout outs to Stapleman!

From the beginning, KevO, "WGIRSS" (we will get to that),and I have been out branding and just rubbing that Phew! funky dust on a lot of people. But this rub of flavor went to A whole nother level and we really had to share it with you!

KevO and I went to Sundance Film Festival along with the "WGIRSS" and as we were chillin' & drinking some fine UCLA Film School Alumni vino...Cameras started snapping, KevO put the rest of the cheese and crackers in his pockets and we started flicking it up with..The Chair of UCLA film school Barbara Boyle aka Prof B! She SO put us in the game that day. Mucho Flava!, Dean Rosen the "Dean" of UCLA film school, AND..thats right..THE BIG DAWG himself Mr. Samuel Goldwyn!! Damn right, Mr. Greenlight HIMSELF! Mr. "I make Hollywood" Movie MOGUL and "Film Phewsioneer" Sam Goldwyn was chilling with us and getting all that early fly Phew! dust all over him! It was crazy to see what REAL power in Hollywood does.
AND NO..you're eyes are not deceiving you you are seeing all that Hollywoood power rockin' the Phew! degrees skullies! So you may say to yourself "self how come I don't have a Phew! degrees skully?" Answer: You need to get in the game..Sam Goldwyn is in the game!

Oh, and just in case that all went over your head..THE next time you see a MOVIE and the Company Metro Goldwyn Mayer rolls up the screen...Know that Sam Goldwyn is the "G" in MGM!! Hold that!

NUMERO UNO

We live. We direct. We fast. We Phew!

More to come quickly....Very quickly.